2011年8月23日 星期二

Jai B 美國女鞋設計 JAI B COUTURE Collection



接觸 Jai B. Couture 這個品牌其實也算是緣分搭的線。話說這個品牌創辦人布朗小姐有天在網路上搜尋資料時,無意間發現了我們而決定展開第一步的接觸。只能說緣份這東西有時候還真讓人感到很奇妙,讓正想要發展品牌的她在地球另外一邊遇見了專門幫忙品牌設計產品的我們。

Marqoiusha Brown is the founder of  JAI B COUTURE. We met in a miraculous way... One day, she's doing some reserch from the internet, then she found our business info by accident, and this's how we started.

在確定合作關係之前,花了大約一個月的時間溝通,畢竟是透過網路連結但卻還沒有機會見過面,但也驅使我們更好奇對方的一切,所以花了點時間來互相了解彼此的背景環境。

We had spent more than one month to communicate with each other before the business started. Because we didn't meet each other before, and it took some time for us to know each other's backgrounds and thoughts.

Jai B. Couture名字是來自於創辦人的祖父Johnny C. Brown所衍伸而來的,她的祖父是個大膽、風趣、有魅力的人。因為受到祖父的影響,促使了她有這股動力在2009年創辦了此品牌。


The line was named after her grandfather, Johnny C. Brown. He was a bold, charismatic and witty person. His inspiration led her to the line and established it in 2009 officially.

品牌所想要超越的不是高價才能買到時尚的觀念,而是想要讓大家都可以用平實的價格就可以享受全天候的時尚。不論是白天穿去辦公室裡、下班直接去派對或是夜店都能夠很出色、實穿、好搭配。有趣的是經過與許多品牌合作過後,我們發現其實品牌的風格走向真的會跟創辦人的性格接近,像這次來說,當我們真正碰面並開始合作互動的期間,發現創辦人的穿衣風格真的就像是品牌風格一樣,簡單但又帶點霸氣與性感(再次證明小孩真的不能偷生阿~~)

The line claims to break out new trends without breaking the bank. Everyone can have the benefit of fashion 247 with friendly price, no matter in daytime to work or in nighttime to the clubs. When we made the first contact to work together, it could tell that founder is just like brand identity: simple, sassy and sexy. In addition, it proves our point of view again; the brand represents the founder.


2009年開發出來的Jai B鞋款
The pump of the collection


這次合作案設定季節為2010春夏鞋款,小羊皮是設定的主要用料,編織面皮以及義大利進口動物壓紋皮也是強調的用料之一。

The design project is 2010 Spring Summer collection, it consists of pumps, platforms, wedges and flats. The main materials are Lamb skin, weave and animal print embossed leather imported from Italy.

除此也規劃了幾款早春鞋和搭配用的手拿包當作品牌首波主打。品牌設定的春夏系列鞋款的樣式趨於簡單的線條,沒有太多的裝飾品或裝飾線條,鞋子的性格比較偏向比較俐落有個性的性感。現在來介紹幾款此系列的鞋單品。

Furthermore, there are some early spring styles and party series accessories for pre-sale products. The features of this collection are tending to be simple, no unnecessary decorations with sassy and sexy characters. The profile of the collection is below:






春夏的季節怎能錯過涼鞋呢?! 也因為要強調實穿好搭配。所以就把簡單的線條鞋面帶進來不論是平底涼鞋或是高跟鞋可以讓消費者根據自己的高低喜好去做選擇。

How can we miss the sandals in summertime?! It is emphasized to be pratical to compliment the outfits, thus, we want to keep all the outlines of sandals simple. The collection provides a variety of shoes for customers no matter they are flats or high heels.





有腰身曲線設計的楔型鞋底
The wedge with sophisticated curve.










女生們在夏天也愛穿楔型鞋,這系列的楔型鞋跟與市面上常看的不同處是它有獨特的腰身,從後面看來似乎是高跟鞋,帶點女性優美卻又不失率性。編織的鞋面也增添了民俗風意味,而金屬動物紋又多了ㄧ絲華麗感。

Girls love wearing wedges in summer, the difference between this wedge construction with others is it has sophiscated curve. It looks like a pair of high heels from the back; graceful and charismatic.
Further, the weave one gives some bohemia touch, and the animal print metallic shows a splendid manner.



早春鞋款一
Early spring pump





早春鞋款二
Early spring boot




這兩款早春鞋品用料為絲光反絨皮,此材料有個特點就是觸感佳,鞋子配上這樣的材料不禁添加了細緻感。

The main material of early spring is silky lamb suede, this material has a wonderful touch, it always gives the shoes a delicate personality.



派對鞋包一
Party accessories-1




派對鞋包二
Party accessories-2


這兩組設計是比較偏向參加派對或宴會的組合。而這兩個手拿包也是可以單獨搭配其他鞋款使用。此動物壓紋皮是特地從義大利進口的,雖然等材料等了近一個月,但是真的很值得,因為讓這一整個系列多了野性美,很難不讓人多看幾眼。

Those combinatioins are likely for some party and banquets, and the cluthes go with other shoes as well. The animal print emobossed leather is imported from Italy, it took almost a month to get the material, but it's worth the wait. Because It's hard not to look at those brilliant exotic creations.
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