2011年7月24日 星期日

PONY設計案--70年代的運動品牌巨頭(二) PONY design project- One of the most iconic athletic brands in 70' (2)

既然決定以改變結構的設計為主軸,我們索性把改變的焦點放在大底結構上....。

We're looking for some new technic and method for manufaturing Since we decided to transform outsole construction.


Crocs 一體注模的鞋款相當受歡迎 
             Crocs single injection shoes are very popular





人字拖 的結構在銷售上也很亮眼

  The Croslite material flip-flop has a good selling.











































這類一體注模結構的的優點就是重量輕、防水、柔軟度佳、耐磨止滑程度也可因配方增強。除了它正是現在潮流趨勢外也因它的特色適合於氣候多樣的大陸市場,與相關廠商溝通後整理出 PONY 的需求:輕便、希望年齡層能拉高到15-40歲、能考量大陸氣候條件、跳脫現有PONY商品形式...等。既然可以跳脫現有的商品型式對我們來說那就更好發揮了....。

The strong point of single injection outsole construction is lightweight, waterproof, soft, slip- resistant and friction ability can be adjusted by the formula. Those features are suitable for China varied weather except for the trend. After some meetings with the client, we summarize the considerations:  wider age range (from 15 to 40 year olds), weather conditions, breakthrough progress of existing producrs...etc.





















     

第一組的結構在技術上的挑戰性極高,但是更能增加趣味、實用性,顧客不但隨時能更換底花顏色以及中底顏色,也更容易更換久穿造成磨損的大底。

Technically it is quite a challenge of the frist construction in the collection. However, it makes the shoes more entertaining and functional. Customers not only can change colors of the insole and outsole, but also replace worn out bottoms.

滿版PONY LOGO亮霧處理

Solid plate Shine Mist Pony Logo printing.


鞋面網布採用蕾絲紋效​果

Mesh upper covers with lace.


彈性鞋口+顯眼的鬆緊​帶
Flexible topline with elastic in contrast color.


易穿脫的彈性鞋口設計

Easy to wear and take off design of topline.


















鞋面設計盡量採用好穿脫的彈性鞋口設計,運動型大底搭配運動休閒味道鞋面甚至增加運用非運動鞋面料可增加不同場合的適穿度,鞋面與大底跳脫一般運動鞋貼合大底結構採用縫合技術。

On the part of upper, It is to be considered of convenience wear. In addition, using non-sporty materials with sporty-casaul vamps on sporty outsles to broaden occasions of wearing. In terms of bottom, we use sewn construction instead of typical cemented construction.





















第二組設計則比較偏向北方市場,也因為北方寒冷氣後較明顯所以大底採用高底台設計以防寒氣,大底中間部分也有較多空間可提供較厚鞋墊放置。

This platform is design for Northern China market. Because of cold weather, we create high platform for preventing cold air; and in the middle of the bottom provides more space to place thicker insole.


搭配運動材質味道的靴​型款

The boot with sporty material.


         球鞋味道搭配高底台與​時尚金屬皮
 Slam dunk style on the platform in metallic fashion.


網狀下的PONY LOGO若隱若現

PONY logo appears under the mesh indistincly.

金屬效果鞋款,可出席​各種場合

Metallic platforms fit for any occasion.


















此組的鞋面採用較多的高統設計,鞋面與大底一樣採用縫合結構。

Some styles are boots of this platform construction, and the outsole is sewn construction as well.
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