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| puma也開始在包裝上走向環保風 PUMA clever little bag |
注重地球環保意識逐漸成熟...從一開始的象徵性環保形象到現在的深度落實，許多品牌也願意投資更多資源進行這方向的研究，今天介紹的就是本人一直以來挺欣賞它的鞋子結構設計的puma....
As environmental consciousness has risen over the years, many brands are getting put money into the research and development, and PUMA is one of them.
這是PUMA與知名的工業設計專家Yves Béhar合作的作品，專案長達兩年，並最終在 2010 年經過了完整的供應鏈測試及驗證環境評估效益，預計將會在2011年4月上市。
Clever little bag is the project of rethink the shoebox that Yves Behar and fuseproject spent over two years working with PUMA. The structure of the packing is a recycling cardboard sheet and a bag, reducing the standard amount of cardboard used for a standard shoe box by 65%. The new design solution has no tissue paper and plastic bag, also takes up less space and weighs less in shipping. The recyclable bag is non-woven, which means there is less work and waste in its production, with stitching completed through heat.
與傳統鞋盒的製造過程相比，聰明環保鞋袋的製造使用了較少的包裝、也減少製作過程使用的水資源，另外由於重量減輕的緣故，也降低了運輸中所耗費的能源。
它的內部硬紙板盒使用 100% 再生紙製成，這樣相比傳統的鞋盒，每年能節省超過8500 頓的紙張用量、節省了 2 千萬兆焦耳的電力、減低了 1 百萬公升的燃料並節省了 1 百萬公升的水。，而且值得注意的是，提袋成為了包裝盒的一部分（成為了紙盒的上蓋），這樣既節省紙張。(以上數據由puma提供)
The tens of millions of shoes shipped in the bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. In another word: approximately 8,500 tons less paper consumed, 20 million Mega joules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic. (The data from fuseproject.com)
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| 完全不用膠黏合的包裝 It requires no adhesive or assembly. |
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| 即使不用紙盒包裝也可以這樣直接提鞋 You can carry the shoe with the bag without cardboard sheet. |
銷售之後也不需要另外給顧客提供袋子，而且手提袋還能反複使用。
